So, you've spent tens of thousands of dollars on your bi-annual seminar....suppliers, staff, stakeholders, shareholders, department heads and overseas guest all invited to participate and celebrate your success. It's a big deal.
But, hang on, do we really need to spend another $1000+ for an event photographer when John from marketing can do the job for free ? Perhaps, but why take a risk? How would it affect public relations if the images of your VIP international guest , images destined for your newsletter, website and promotional material, were out of focus, the speaker too far away to see who it actually is or worse, you are left with only photos of unflattering expressions ? Does John miss that important handshake image, the prize-giving shot, so important for that hardworking staff member who would really like to frame that photo? The list goes on.......
Only a well oiled and pro photographer can ensure that all of those images are captured for posterity and the hard working folks in Marketing. Quality and exprerienced event photographers ensure they are in the right spot, with the right lens, shooting well framed images and importantly often will choose to shoot without distracting flash. It can be make or break for your publicity and marketing departments if the website and glossy annual report have have the right photos, clear and sharp.
So, let John do the copy and let a pro photographer do the shooting.
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